What is the new normal? In a post-Coronavirus world, how will the health and beauty industry change, and what can Design Plus do as a company to adapt?

Design Plus is working both on site and remotely, continuing to support our customers through these uncertain times. Both offices and production areas have been adapted to suit stricter social distancing measures and we are enforcing company guidelines to “stay apart when together” allowing us to continue with a kind of business as usual.  

As a business our aim is to stay at the forefront of the health and beauty industry, but as the world is shifting at an unprecedented pace, we recognise that the Covid-19 pandemic is the biggest global driver of change across all industries and not just ours. As we closely monitor trends, the Coronavirus is resulting in an evolution of consumer behaviours and attitudes which in turn will force the health and beauty industry to adapt.

Once this crisis is over, lock-downs are lifted and we see a glimpse of normality return, it leads us to ask the question, “what will be the new normal?” In this scenario, understanding how we can help our customers cater for a new demand and how we satisfy the needs of post Covid-19 consumers is key. Ultimately as an industry we all face challenges ahead, however at Design Plus we pride ourselves on our flexibility, resilience and creativity.

Gone are the days in which we could walk into a retail store, head to the beauty counter and sample a multitude of beauty creams, serums, lotions and potions. According to WGSN, instead, touch free beauty concepts will gain popularity as consumers will look for products and tools that reduce the risk of cross contamination and the spread of germs.

As hygiene and cleanliness become top priorities for consumers, brands should focus on creating smart sampling tools offering consumers a safe, hygienic and convenient way to test health and beauty products, whilst also limiting waste.

This is where we firmly believe Design Plus can help leading health and beauty brands adapt to a post Coronavirus world. As the UK’s leading contract manufacture of bespoke sachets, we offer a number of sampling options, which are both quick to produce and easy to distribute. As many UK businesses unfortunately slow down throughout this global pandemic, our factories have seen a surge in sachet and sampling production reflecting the demand for a new, ‘coronavirus-friendly’ sampling format.

We fill over 100 million sachets each year because of the many benefits of this product type. Resistant to both water and contamination, sachets are the ideal choice for the health-conscious consumer. At Design Plus we can fill liquids, powders and capsules into sachets, and produce bespoke shapes and sizes to meet your exact requirements.

Get in touch with your account manager or the form on our website, and we can discuss your sampling needs, and help you understand how the industry will change post-Covid-19.