The Impact of Covid-19 on the Health & Beauty Industry

As part of our quarterly innovation strategy, Design Plus have been pulling together research and trend reports focusing on the impact of Covid-19 on the Health & Beauty Industry.

Each quarter we collate this data, bringing our customers an innovation deck packed full of facts and useful information. Following on from our blog post earlier this month, we’ll be providing you with an insight into the health and beauty industry following the Coronavirus pandemic; exploring the impact on both market trends and consumer trends.

At Home Beauty Routines & Body Care

With people unable or unwilling to visit spas and salons post-pandemic, the bathroom will become a key focus for beauty creativity. Consumers will be more willing to invest in products that enhance physical and emotional well being as consumers prioritise feeling good at home. Brands will also explore new concepts as skincare routines will expand beyond cleansing and masking, with 15% of consumers already using skincare treatments more frequently. Not only will consumers have more time to practice self-care routines, there’s a creative and family centric approach to taking over these roles at home.

Furthermore, 43% of consumers are doing beauty and grooming activities at home more often to help reduce stress and anxiety. Brands can really build on the adaptogens trend here, by tapping in to self-care and wellness with key ingredients claiming to help the body adapt to physical and mental stress.Antibacterial, antiviral and immunity-boosting actives will be the new normal

Antibacterial, antiviral and immunity-boosting actives will be the new normal

Following the Covid-19 outbreak consumers will gain better beauty knowledge. In fact, according to Mintel, 48% of US women feel it is important to understand the ingredients used in their beauty products. It’s key that brands recognise the link between beauty, wellness and science in order to adapt post-Covid. Tea Tree, Witch Hazel, Rosemary and Lemon oil are all actives and essential oils with natural anti-bacterial properties, which will resonate with a post-Covid-19 BPC consumer.

What is the new normal?

  • Hygiene and cleanliness will become top priorities for consumers
  • Product sampling at health and beauty counters will change
  • Touch free beauty concepts will gain popularity as consumers look for products and tools that reduce the risk of cross contamination and the spread of germs.

The solution

  • Bespoke sachet samples to replace other formats
  • Covid-19 friendly
  • Safe and hygienic solution for consumers to test products
  • Quick, easy and cost-effective solution for brands to distribute product samples

Key Takeaways

  • Statistics show Beauty and Personal Care has no been heavily impacted b Covid-19 in comparison to other categories.
  • At-home spa treatment categories continue to outperform.
  • Online delivery and click and collect continue to attract new shoppers.
  • Taking care of skin and hair through more routine activities and additional treatments consumers at ease while they are unsure what to do with this extra time.
  • Bespoke sachets will replace product sampling in the health and beauty industry.
  • Make up and cosmetic sales have been negatively impacted by Covid-19.

If you would like to know more on any of the above, or need our help on any future seasonal and gifting projects, then please get in touch via the form on our website, or contact us directly