Concerns around hygiene and the cleanliness of packaging has grown exponentially during the Coronavirus outbreak. Recent research from Packaging Europe found that over a third of the industry believes there will be a shift in consumer preference around packaging materials, and a reduction in enthusiasm for reusable packaging, which is key whilst we’re also exploring sustainability as a business.
At Design Plus we predict, that packaging will be a key consumer concern long after the virus has abated. From in-store testers to open jars, cross-contamination is a risk your consumer will no longer take, and you’ll need to adapt your packaging and sampling options to help minimise the risk. Where your beauty sampling is concerned, Design Plus can help to replace your product sampling with cost effective, and ‘Coronavirus friendly’ sachets.
Smart sampling solutions are key for the anxious shopper and safe-contact packaging will become a must-have for health and beauty brands both online and in-store. According to data compiled from Future Market Insights, the sterile and antiviral packaging market is set to grow by 5% over the next 10 years. We’re pleased to work with expert suppliers who are ahead of the curve, meaning we can offer customers two anti-bacterial options for their sachet needs; starting with an antimicrobial additive applied to the laminate, or an anti-bacterial varnish to the packaging. Both of these solutions work to destroy or inhibit the growth of harmful bacteria. This strategy will be imperative across all health and beauty categories post Covid-19.
How does it work?
The material contains silver ions embedded in the substrate, which are release via ambient moisture and enter the cell membrane. The silver ions destabilise the cell and inhibit cell division, whilst blocking the replication of DNA, and therefore killing the cell. According to one of our laminate suppliers, the silver-based additives will not lose efficacy, and essentially, they’re there to stay. Even scratches and abrasion do not affect the performance.
How can we help you?
At Design Plus we aim to help our current and new customers post-pandemic, assisting your brand to succeed and grow despite the ever-changing industry and the challenges we face ahead. By using an antimicrobial laminate or varnish, you can give your consumers peace of mind, that their health and beauty products will be safe to handle and will avoid the spread of germs. Not only will it improve consumer confidence in your brand, it will provide a competitive advantage in the marketplace.
We’re confident that our drive to develop new solutions and adapt to a new world, post-Coronavirus, that we can meet your brand and product sampling requirements.
